Case study
Case study
100+ PBO Sales — Achieved Twice in Six Months
The result: 100+ PBO sales, hit twice within six months — driven not by more leads, but by teaching Meta and Google to find buyers instead of form-fillers.
The Challenge — Leads Were the Problem, Not the Solution
We tested every campaign objective to grow sales, and the leads came in. But they were the wrong leads. When the sales team called, customers didn't even remember submitting the form for vehicle information. Enquiries that looked strong on paper evaporated on the phone. We got to the point of stopping Meta ads altogether — it read as pure wastage of money. But the problem was never Meta. It was what Meta was being told to chase. Optimize for "leads," and the algorithm finds people who'll fill a form. It does not find people who'll buy a car.
100%
Monthly Automotive Sales
10K +
Leads Managed
THE FIX
We Taught the Platforms What a Real Buyer Looks Like.
01.
TRACK REAL BUYER SIGNALS
Make Offline Sales Visible. We installed Meta Pixel and Conversions API to send meaningful events from our systems back to Meta, connecting online activity with real customer actions.
02.
CONNECT THE CRM
Track Every Lead’s Real Status. A custom CRM tracks each lead throughout the sales journey — from initial enquiry to warm, hot, and converted — creating a clear picture of lead quality.
03.
FEED QUALITY DATA
Teach Platforms What Converts. The CRM is connected directly to Meta so changes in lead status and purchases are fed back as signals. Google Ads also receives audience signals based on high-quality leads and showroom visits.
04.
OPTIMIZE FOR SALES
Stop Chasing Cheap Leads. With real buyer signals and direct-call campaigns, the platforms can focus on people more likely to become genuine customers — not simply people likely to submit a form.
